I have recently been pondering my personal brand. In fact, I have taken an online course from Coursera on the subject (which starts on Monday). However, interestingly enough, this past week's Darren Dailies were mostly focused on creating your personal brand. During Wednesday through Friday's daily mentoring sessions, Darren shared "5 Killer Tips for Building Your Best Personal Brand". I'm still taking my time to creating mine, but I can say this tips definitely started the process in my mind. Here are the 5 tips that he shared:
1. Pick your word--select your brand. In this way, you will be able to "live up to your brand." This means how you personify, whatever you do, how you talk, show up, perform, and deliver on every commitment that you make, sculpt it with your brand in mind.
2. Develop your personal brand statement. Who you are, what you do, and whom you serve. This could be as simple as your "Linkedin headline".
3. Package your brand through a story. What is your story? Key stories that define who you are today. Perhaps it could be small stories in your childhood or entertaining ones in your adulthood. Pull stories to promote your brand. Your new "about page".
4. Distribute your brand. Anywhere and everywhere, share your brand, who you serve, what you do, whom you serve, your story. Does your blog, face book, website, marketing pieces--do they all mirror your personal brand?
5. Reinforce your brand. 24/7, 365 day job--live your brand. Live up to your brand, no vacation.
I'm thinking about my brand--I'm still stuck on step number one because I think I'm one thing and then I feel like I can be so much more. I will keep these steps in mind as I complete my Personal Branding course on Coursera--I will update once I do have my brand. In fact, just as step number 4 implies---it will be mirrored in my blog.
1. Pick your word--select your brand. In this way, you will be able to "live up to your brand." This means how you personify, whatever you do, how you talk, show up, perform, and deliver on every commitment that you make, sculpt it with your brand in mind.
2. Develop your personal brand statement. Who you are, what you do, and whom you serve. This could be as simple as your "Linkedin headline".
3. Package your brand through a story. What is your story? Key stories that define who you are today. Perhaps it could be small stories in your childhood or entertaining ones in your adulthood. Pull stories to promote your brand. Your new "about page".
4. Distribute your brand. Anywhere and everywhere, share your brand, who you serve, what you do, whom you serve, your story. Does your blog, face book, website, marketing pieces--do they all mirror your personal brand?
5. Reinforce your brand. 24/7, 365 day job--live your brand. Live up to your brand, no vacation.
I'm thinking about my brand--I'm still stuck on step number one because I think I'm one thing and then I feel like I can be so much more. I will keep these steps in mind as I complete my Personal Branding course on Coursera--I will update once I do have my brand. In fact, just as step number 4 implies---it will be mirrored in my blog.
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